Challenge
The existing brochure site was slow on mobile, hard to update and unclear about services for Edmonton searchers. Inquiry forms were buried, and important pages competed with thin content that did not explain offers or service areas.
Solution
AIM Infotech rebuilt the site around clear service pages, faster templates, stronger calls to action and technical SEO foundations suited to local intent. See our website design & development service for how we approach similar Alberta projects.
Client & industry
Before the rebuild, staff spent too much time answering basic questions that a well-structured site should cover. The brand also needed room to publish updates without calling a developer for every headline change. Stakeholders asked for a practical CMS workflow, consistent branding and a homepage that stated what the company does within a few seconds of landing.
We treated the project as both a design refresh and an operations improvement: marketing would own day-to-day edits, while AIM Infotech owned architecture, performance and SEO foundations that are hard to retrofit later.
Challenge
The legacy site mixed outdated layouts with heavy images and unclear navigation. Core Web Vitals and mobile usability suffered, which made it harder to compete for Edmonton service keywords. Forms were inconsistent, tracking was incomplete and there was no coherent plan for local landing pages that matched how people actually search.
Another challenge was internal: without a simple CMS workflow, marketing updates stalled. Content lived in PDFs and email drafts instead of on the website. The new site had to be editable for day-to-day changes while remaining structured for SEO, accessibility basics and lead capture.
Finally, the previous vendor handoff left gaps in hosting credentials, analytics ownership and redirect history. We had to inventory what existed, protect equity where URLs still mattered and avoid a “big bang” launch that broke bookmarks or printed materials.
What we did
We ran a short discovery on goals, competitors and must-have pages, then delivered a conversion-focused information architecture. Design emphasized readable service blocks, proof sections and prominent contact paths. Development focused on performance, accessibility basics and on-page SEO hygiene suitable for Alberta service businesses.
- Rewrote and structured service pages for local intent
- Improved mobile layout, form UX and contact routes including clear paths to contact AIM Infotech
- Implemented technical SEO foundations and LocalBusiness-friendly markup patterns
- Set analytics events for key inquiry actions
- Trained the client team on content updates and image best practices
- Prepared redirects and a launch checklist covering DNS, SSL and Search Console
For teams considering a similar project, start with our Edmonton website development overview, then pair it with SEO & digital marketing when organic visibility is a priority after launch.
We also documented a lightweight content calendar so service pages and FAQs could expand over time without redesigning the entire site again.
Results
Technical monitoring after launch watched for crawl errors, form failures and unexpected traffic drops. That soft-landing period is part of every AIM Infotech website rebuild for Edmonton clients who cannot afford a silent breakage on go-live day.
Timeline
Tech / tools used
Modern responsive front-end templates, CMS editing for core pages, performance-minded image delivery, analytics and conversion events, SEO essentials (titles, headings, schema-ready patterns), HTTPS hosting and SSL, and a staging environment for client review before DNS cutover.
Client quote
If you want a comparable rebuild for your Alberta business, request a free website quote and bring examples of sites you admire—along with the pages that frustrate you most today.
Services used: Website Design & Development; SEO & Digital Marketing